EG (Environmental Graphics) is a brand new company that came to Red Echo for a brand identity. EG offer design, print and installation of environmental graphics to a growing list of businesses that have the desire to utilise new wide format print technology to extend their brand graphics and culture through the working environment

Red Echo worked with Signbox the owning company, on brainstorming the name and subsequently creating a striking identity and brand graphics which quickly flourished through launch brochures, exhibition stands and sample boxes that house the sample extrusions the specialist service can print onto. Dynamic photography by Red Echo was utilised to bring the case studies to life throughout the collateral.

For further information on EG have a look on their website at www.signbox.co.uk. Signbox have just retained their Sign Company of the Year status aswell as 2 other awards for EG work

Near Field communication (NFC) has arrived, and is revolutionising interactive communication. Red Echo worked with Signbox to unveil Enlighten, the unique NFC smart poster with the power to change the way people navigate and interact with brands.

Designing to the brand strategy. The design task was to create Enlighten brand graphics the identity and product brochure, conveying a modern and futuristic feel and heralding groundbreaking technology. The graphics were extending through launch party backdrops and information displays, invitations, VIP credit style cards and gifting items, aswell as the website.

The Enlighten launch party was held at the Saatchi Gallery in London. One of the galleries, complete with intallation art, was used, and was adorned with custom backdrops displaying live and working product and Enlighten specific created graphics.

Website. The futuristic and ethereal graphics created by Red Echo for Enlighten formed the graphic platform for the web site, designed and built by Gencon. The visual style created was utilised to enhance the website structure without affecting usability or access to content. Social media integration and widgets provide increased sharing opportunities and exposure.